Project stakeholder management / Pernille Eskerod and Anna Lund Jepsen.

By:

Eskerod, Pernille

Contributor(s):

Jepsen, Anna Lund, 1963-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781409404385
1409404382
9781409484462
1409484467

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Project stakeholder management.DDC classification:

658.4/04 23

LOC classification:

HD69.P75

Online resources:

Click here to access online

Contents:

Introduction -- Concepts and issues behind project stakeholder management -- What motivates project stakeholders to contribute? -- Methods for stakeholder analysis -- Planning project stakeholder management -- Ethical issues -- Easy to understand, difficult to master : mini cases -- Case 1: The new design concept -- Case 2: The textbook -- Case 3: The copenhagen elephant parade -- Case 4: The formal partnership process -- Reference list -- Index.

Summary: Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful though contributions from stakeholders. And it is the stakeholders that evaluate whether they find the project successful -- an evaluation based on criteria that go beyond receiving the project deliverables. More often than not, the criteria are implicit and change during the project course. This is an enormous challenge for project managers. The route to better projects, say Pernille Eskerod and Anna Lund Jepsen, lies in finding ways to improve project stakeholder management. To manage stakeholders effectively, you need to know your stakeholders, their behaviours and attitudes towards the project. The authors give guidance on how to adopt an analytical and structured approach; how to document, store and retrieve your knowledge; how to plan your stakeholder interactions in advance; and how to make your plans explicit, at the very least internally. A well-conceived plan can prevent you from being carried away in the 'heat of the moment' and help you spend your limited resources for stakeholder management in the best way. To make this plan, you need to agree on the objectives of your stakeholder strategy and ways to achieve them. Project Stakeholder Management offers tactics and tools founded on established marketing communications theory as well as strategic management for doing just that.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 95-98) and index.

Print version record.

Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful though contributions from stakeholders. And it is the stakeholders that evaluate whether they find the project successful -- an evaluation based on criteria that go beyond receiving the project deliverables. More often than not, the criteria are implicit and change during the project course. This is an enormous challenge for project managers. The route to better projects, say Pernille Eskerod and Anna Lund Jepsen, lies in finding ways to improve project stakeholder management. To manage stakeholders effectively, you need to know your stakeholders, their behaviours and attitudes towards the project. The authors give guidance on how to adopt an analytical and structured approach; how to document, store and retrieve your knowledge; how to plan your stakeholder interactions in advance; and how to make your plans explicit, at the very least internally. A well-conceived plan can prevent you from being carried away in the 'heat of the moment' and help you spend your limited resources for stakeholder management in the best way. To make this plan, you need to agree on the objectives of your stakeholder strategy and ways to achieve them. Project Stakeholder Management offers tactics and tools founded on established marketing communications theory as well as strategic management for doing just that.

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