Perspectives on multimodality / edited by Eija Ventola, Cassily Charles, Martin Kaltenbacher.

Includes bibliographical references and index.

In between modes : language and image in printed media / Hartmut Stöckl -- Modelling multiple semiotic systems : the case of gesture and speech / Peter Muntigl -- Problematising 'semiotic resource' / Victor Lim Fei -- Multimodality and empiricism : preparing for a corpus-based approach to the study of multimodal meaning-making / John Bateman, Judy Delin and Renate Henschel -- On the effectiveness of mathematics / Kay L. O'Halloran -- Multimodality in language teaching CD-ROMs / Martin Kaltenbacher -- The multiple modes of Dirty Dancing : a cultural studies approach to multimodal discourse analysis / Markus Rheindorf -- Multimodal text analysis and subtitling / Christopher Taylor -- Multimodality in the translation of humour in comics / Klaus Kaindl -- Multimodality in operation : language and picture in a museum / Andrea Hofinger and Eija Ventola -- Drawing on theories of inter-semiotic layering to analyse multimodality in medical self-counselling texts and hypertexts / Eva Martha Eckkrammer -- On the multimodality of interpreting in medical briefings for informed consent : using diagrams to impart knowledge / Kristin Bühring.

Print version record.

This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.

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