Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.

By:

Schmidt, Rosemarie

Contributor(s):

Kess, Joseph F

Material type: Text

TextSeries: Pragmatics & beyond ; VII:5.Publication details: Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.Description: 1 online resource (vi, 88 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9789027286291
9027286299

Subject(s): Genre/Form:

Additional physical formats: Print version:: Television advertising and televangelism.DDC classification:

808.5/0141 22

LOC classification:

P301.5.P47 S35 1986eb

Online resources:

Click here to access online

Contents:

TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series.

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digitized 2010 HathiTrust Digital Library committed to preserve

Summary: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake.

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Includes bibliographical references (pages 83-88).

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake.

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Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL

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