The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon.

Includes bibliographical references and indexes.

Cognitive psychology and neuroscience of aging / Angela H. Gutchess -- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder -- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet [and others] -- Aging-related changes in decision making / Ellen Peters -- Do workers prepare rationally for retirement? / Gary Burtless -- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle, and Melayne M. McInnes -- The aging consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould -- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole -- Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz -- Age-branding / Harry R. Moody and Sanjay Sood -- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion, and Ryan Yordon.

Print version record.

This book brings together in one volume wide ranging research into the changing consumption patterns of the aging population and the theoretical and practical implications of these changes. It is a scholarly approach to an under researched issue; it is likely to be taken by just about any "self respecting" academic library."--Susan Auty, Management School, Lancaster University, U.K.

"Despite the graying of the population (to which I can personally attest), too little has been done to examine the important intersection between research on aging and consumer research. Such work is critical due to the increased complexity of the world facing older consumers, including health, housing, retirement, and other important decisions. The chapters in this volume provide much needed insights into how age may moderate the typical findings of consumer research, which increases not only our understanding of this important segment but also the prospects for developing interventions that will enhance the lives of elderly consumers."--Jim Bett man, The Fuqua School of Business, Duke University.

"First-rate, surprisingly frank, and genuinely entertaining -- on a topic that is important now and will only increase in importance in the next decade. It's been a long time since there has been so enjoyable a book, so deeply entrenched in scientific findings, and it will be a long time until another like it comes along. The book is marvelous!"--Jennifer L. Aaker, Graduate School of Business, Stanford University.

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research behind how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research It covers topics from the individual to the societal level of analysis. --Book Jacket.

English.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide