Flexible Firm : the Design of Culture at Bang & Olufsen.

By:

Krause-Jensen, Jakob

Material type: Text

TextPublication details: New York : Berghahn Books, Inc., 2010.Description: 1 online resource (320 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781845458249
1845458249
9781845456689
1845456688

Subject(s): Genre/Form:

Additional physical formats: Print version:: Flexible Firm : The Design of Culture at Bang & Olufsen.DDC classification:

338.4762138109489

LOC classification:

HD9696.M844 B365 2010

Online resources:

Click here to access online

Contents:

Contents; Figures and Illustrations; Foreword; Acknowledgements; Chapter 1: Starting Fieldwork on 'The Farm'; Chapter 2: 'Reflexibility' -- the Methodology of Fieldwork Among Lay Ethnographers; Chapter 3: The Power of Culture; Chapter 4: Farm, Factory, Firm -- the Culture of Design and the Design of Culture; Chapter 5: Breakpoint: Metaphors of Change; Chapter 6: From 'Corporate Identity Components' to 'Fundamental Values'; Chapter 7: 'Brand Religion' -- and Voices of Heresy; Chapter 8: Working with Human Resources; Chapter 9: How to Do Things with Words.

Chapter 10: The Social Significance of FlexibilityConclusion; Postscript; Appendix; References; Index.

Summary: Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'culture', 'fundamental values', and 'corporate religion', as well as how employees negotiate these ideas in their daily working lives. As.

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Chapter 10: The Social Significance of FlexibilityConclusion; Postscript; Appendix; References; Index.

Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'culture', 'fundamental values', and 'corporate religion', as well as how employees negotiate these ideas in their daily working lives. As.