Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Material type:
TextPublication details: Chicago : American Library Association, 2009.Description: 1 online resource (xv, 171 pages) : illustrationsContent type: - text
- computer
- online resource
- 9780838997154
- 0838997155
- 9780838991541
- 0838991548
- 9780838991558
- 0838991556
- Academic libraries -- Marketing
- Academic libraries -- Public relations
- Libraries and students
- Advertising -- Libraries
- Libraries
- Public relations
- Marketing
- Libraries
- Public Relations
- Marketing
- Bibliothèques universitaires -- Relations publiques
- Bibliothèques -- Publicité
- Bibliothèques
- Relations publiques
- Marketing
- libraries (buildings)
- public relations
- marketing
- LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General
- Academic libraries -- Marketing
- Advertising -- Libraries
- Libraries and students
- Wetenschappelijke bibliotheken
- Marketing
- Public relations
- Studenten
- 021.7 22
- Z716.3 .M344 2009eb
- Z 716.3
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
|
OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Print version record.
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
There are no comments on this title.