Minority influence and innovation : antecedents, processes and consequences / edited by Robin Martin and Miles Hewstone.

Contributor(s):

Material type: Text

TextPublication details: Hove, East Sussex ; New York, NY : Psychology Press, 2010.Description: 1 online resource (xviii, 406 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780203865552
0203865553
9781841695945
1841695947
1135232776
9781135232771
1282595032
9781282595033
9786612595035
6612595035

Subject(s): Genre/Form:

Additional physical formats: Print version:: Minority influence and innovation.DDC classification:

303.3/2 22

LOC classification:

HM1176 .M56 2010eb

Other classification:

71.44
77.63

Online resources:

Click here to access online

Contents:

pt. 1. Introduction -- pt. 2. Processes and theoretical issues -- pt. 3. Factors affecting majority and minority influence -- pt. 4. Dynamic interplay between majority and minority factions -- pt. 5. Epilogue.

Summary: Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimul.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and indexes.

Print version record.

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimul.

English.

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