Time and media markets / edited by Alan B. Albarran, Angel Arrese.

Contributor(s):

Material type: Text

TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2003.Description: 1 online resource (xi, 177 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1410606635
9781410606631
9781135638429
113563842X
9781135638375
1135638373
9781135638412
1135638411
9780805841138
080584113X
9781138861299
1138861294
1282321684
9781282321687
9786612321689
6612321687

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Genre/Form:

Additional physical formats: Print version:: Time and media markets.DDC classification:

302.23/068/8 21

LOC classification:

P96.M36 T56 2003eb

Other classification:

83.68
QR 700

Online resources:

Click here to access online

Contents:

Time and media markets: an introduction / Alan B. Albarran and Angel Arrese -- Media and representations of time / Jacques Durand -- Time as a niche dimension: competition between the Internet and television / Daniel G. McDonald and John W. Dimmick -- Temporal aspects of media distribution / Robert G. Picard and Mikko Grönlund -- The impact of concentration and convergence on managerial efficiencies of time and cost / Dan Shaver and Mary Alice Shaver -- Time management and CNN strategies (1980-2000) / Mercedes Medina -- Online, time is money: Internet growth and the cost of access in the United Kingdom and Europe / David H. Goff -- Advertising and Internet usage: a perspective from time and media planning / Francisco. Javier Pérez-Latre -- Media markets as time markets: the case of Spain / Alfonso Nieto -- Trading time and money for information in the television advertising market: strategies and consequences / Patricia F. Phalen -- Time and media markets: summary and research agenda / Angel Arrese, Alan B. Albarran.

Summary: This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philos.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and indexes.

Print version record.

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philos.

English.

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