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A new beginning : a textual frame analysis of the political campaign film / Joanne Morreale. by Series: SUNY series in speech communication
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Albany : State University of New York Press, ©1991
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit. by Series: Praeger series in political communication
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger, 1999
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Stanford, Calif. : Stanford University Press, ©2010
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Philadelphia : Temple University Press, 2011
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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