Switching to digital television : UK public policy and the market / Michael Starks.

By:

Starks, Michael, 1944-

Material type: Text

TextPublication details: Bristol, UK ; Chicago : Intellect, 2007.Description: 1 online resource (xii, 251 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781841509884
1841509884
1281187380
9781281187383
9786611187385
6611187383

Subject(s): Genre/Form:

Additional physical formats: Print version:: Switching to digital television.DDC classification:

384.55/1 22

LOC classification:

TK6678 .S79 2007eb

Online resources:

Click here to access online

Contents:

Front Cover; Preliminary Pages; Contents; Acknowledgements; Preface; Chapter One: Public Policy and the Market; Chapter Two: Who Wants Digital Terrestrial Television?; Chapter Three: Digital = Pay TV?; Chapter Four: Shipwreck and Rescue; Chapter Five: Charting a New Course; Chapter Six: Politics and Responsibilities; Chapter Seven: Consumers are Voters; Chapter Eight: International Perspective; Chapter Nine: The Bigger Picture; Chapter Ten: Mapping Digital Switchover; Notes; Select Bibliography; List of Abbreviations; Index; Back Cover

Summary: Annotation Sometime in the next four years, in a move that is bound to anger consumers and endanger the careers of politicians, the United Kingdom plans to turn off its analog, terrestrial television and switch fully to digital TV. Switching to Digital Television argues that, in order for the initiative to succeed, public policymakers need to carefully consider competitive market forces and collaborate with the broadcasting industry.<br /> This authoritative study of the government policy behind the switchover also draws on the United Kingdom's experience as a basis for comparative analysis of the United States, Japan, and western European nations, all of which will face similar questions in coming years. "The book provides an interesting and 'different' history of Digital Television, and if you want to know why and how the decisions were made, it deserves a place on your bookshelf."--Jim Slater, Image Technology Magazine "Michael Starks brilliantly describes the complex mix of Government and industry responses to technological change which have led to the digital switchover process in the UK."--Barry Cox, Chairman of Digital UK.

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Includes bibliographical references (pages 236-241) and index.

Print version record.

Annotation Sometime in the next four years, in a move that is bound to anger consumers and endanger the careers of politicians, the United Kingdom plans to turn off its analog, terrestrial television and switch fully to digital TV. Switching to Digital Television argues that, in order for the initiative to succeed, public policymakers need to carefully consider competitive market forces and collaborate with the broadcasting industry.<br /> This authoritative study of the government policy behind the switchover also draws on the United Kingdom's experience as a basis for comparative analysis of the United States, Japan, and western European nations, all of which will face similar questions in coming years. "The book provides an interesting and 'different' history of Digital Television, and if you want to know why and how the decisions were made, it deserves a place on your bookshelf."--Jim Slater, Image Technology Magazine "Michael Starks brilliantly describes the complex mix of Government and industry responses to technological change which have led to the digital switchover process in the UK."--Barry Cox, Chairman of Digital UK.

English.

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