Business development in licensed retailing : a unit manager's guide / Conrad Lashley and Guy Lincoln.

By:

Lashley, Conrad

Contributor(s):

Lincoln, Guy

Material type: Text

TextSeries: Hospitality, leisure, and tourism seriesPublication details: Oxford : Butterworth-Heinemann, 2003.Description: 1 online resource (xviii, 325 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780750653343
0750653345
9781429483872
1429483873
0080494188
9780080494180
9781136423840
1136423842
9781136423796
1136423796
9781136423833
1136423834
9781138175518
113817551X
1281013765
9781281013767
9786611013769
6611013768

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Business development in licensed retailing.DDC classification:

647.95068 22

LOC classification:

TX950.7 .L37 2003

Online resources:

Click here to access online

Contents:

Licensed retail management; Staff recruitment and selection; Working with people; Team leadership and motivation; Staff retention and turnover; Employee development and training; Managing customer service; Managing food production and delivery; Finance -- accounting; Finance -- planning and budgeting; Labour cost management; Marketing -- understanding your business; Marketing -- planning promotional activity; Preparing a business plan.

Summary: 'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: Forms the basis of a complete course for a unit manager's development. Provides an overview of the range of skills needed for effective unit management. Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined. A practical guide to managing units in licensed retail Case studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates', amongst others, put the theory into practice.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: Forms the basis of a complete course for a unit manager's development. Provides an overview of the range of skills needed for effective unit management. Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined. A practical guide to managing units in licensed retail Case studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates', amongst others, put the theory into practice.