Product strategy and management / Michael Baker and Susan Hart.

By:

Baker, Michael [author]

Contributor(s):

Hart, Susan [author]

Material type: Text

TextLanguage: English Publication details: Noida : Pearson Education, 2003.Edition: 2nd edDescription: xviii, 541 pISBN:

9788131724286

Subject(s):

DDC classification:

23 658.56

Summary: "From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area."--

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	Course Reserve	Central Library	658.56 BA-P (Browse shelf(Opens below))		Not For Loan (Restricted Access)		152276
Print	OPJGU Sonepat- Campus	Textbooks	Main Library	658.56 BA-P (Browse shelf(Opens below))		Available		152277

"From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area."--

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