How voters decide : information processing during election campaigns / Richard R. Lau, David P. Redlawsk.

Includes bibliographical references (pages 313-333) and index.

Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.

Print version record.

"This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting "inside the heads" of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally defined."--Jacket

English.

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