Media, gender, and popular culture in India : tracking change and continuity / Sanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti.

By:

Dasgupta, Sanjukta

Contributor(s):

Material type: Text

TextPublication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE Publications, 2012.Description: 1 online resource (217 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

8132109279
9788132109273

Subject(s): Genre/Form:

Additional physical formats: Print version:: No titleDDC classification:

302.230954 23

LOC classification:

HM621 .D37 2012

Online resources:

Click here to access online

Contents:

Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors.

Summary: In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gen.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gen.

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