Attitudes and opinions / by Stuart Oskamp, P. Wesley Schultz.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 1410611965
- 9781410611963
- 0805847693
- 9780805847697
- 303.3/8 22
- HM261 .O75 2005eb
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 463-539) and indexes.
Approaches to studying attitudes and opinions -- Background: history and concepts -- Social perception and social cognition -- Explicit measures of attitudes -- Implicit and indirect measures of attitudes -- Structure and functions of attitudes and beliefs -- Public opinion polling -- The structure of public opinion -- Formation of attitudes and opinions -- Communication of attitudes and opinions -- Attitude-change theories and research: methodology; learning and judgment approaches -- Attitude change: cognitive theories and research -- Attitude-behavior consistency and related issues -- Public opinion on socially important topics -- Political attitudes I -- Political attitudes II: voting -- International attitudes -- Racism and prejudice -- Gender-role attitudes -- Environmental attitudes.
These are exciting times for attitude researchers, with new measurement approaches, new models for the structure and organization of attitudes, and new research findings to re-invigorate the field. This edition captures the energy of modern attitude research, while maintaining scientific objectivity.
Print version record.
English.
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