Complete MBA for dummies.

By:

Allen, Kathleen R

Contributor(s):

Economy, Peter

Material type: Text

TextSeries: --For dummiesPublication details: Hoboken, N.J. : Wiley, ©2008.Edition: 2nd ed. / by Kathleen Allen and Peter EconomyDescription: 1 online resource (xviii, 414 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780470280133
0470280131

Subject(s): Genre/Form:

Additional physical formats: Print version:: Complete MBA for dummies.DDC classification:

650.0711 22

LOC classification:

HD31 .A4118 2008eb

Online resources:

Click here to access online

Contents:

The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff.

Summary: This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff.

This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.

Print version record.

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