Race appeal : how candidates invoke race in U.S. political campaigns / Charlton D. McIlwain and Stephen M. Caliendo.

By:

McIlwain, Charlton D, 1971- [author.]

Contributor(s):

Caliendo, Stephen M, 1971- [author.]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781439902776
1439902771

Subject(s): Genre/Form:

Additional physical formats: Print version:: Race appeal.DDC classification:

324.7089/00973 22

LOC classification:

JK2281 .M372 2011eb

Online resources:

Click here to access online

Contents:

Producing race appeal : the political ads of white and minority candidates -- The advantages and disadvantages of deploying racist appeals among black and white voters -- Neither black nor white : the fruitless appeal to racial authenticity -- Competing novelties : how newspapers frame the election campaigns of Blacks, Latinos, and Asian Americans -- Racializing immigration policy : issue ads in the 2006 election -- Harold Ford Jr., Mel Martinez, and Artur Davis : case studies in racially framed news -- Barack Obama, race-based appeals, and the 2008 presidential election.

Summary: Why, when, and how often candidates use race appeals, and how the electorate responds.

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Includes bibliographical references (pages 239-247) and index.

Print version record.

Why, when, and how often candidates use race appeals, and how the electorate responds.

English.

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