Branding demystified : plans to payoffs / Harsh V. Verma.

By:

Verma, Harsh

Material type: Text

TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010.Description: 1 online resource (xiii, 247 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9788132104957
8132104951
9788132108054
8132108051
9788132102342
8132102347

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Branding demystified.DDC classification:

658.8/27 22

LOC classification:

HF5415.1255 .V47 2010eb

Online resources:

Click here to access online

Contents:

Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.

Summary: The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our li.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references.

The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our li.