Communicating strategy / Phil Jones.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9780754682882
- 0754682889
- 9786611208028
- 661120802X
- Communication in management
- Strategic planning
- Leadership
- Employee motivation
- Leadership
- Communication en gestion
- Planification stratégique
- Leadership
- Personnel -- Motivation
- BUSINESS & ECONOMICS -- Business Communication -- General
- Communication in management
- Employee motivation
- Leadership
- Strategic planning
- 658.45 22
- HD30.3 .J66 2008
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for ...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index.
Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message.
Print version record.
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