Brain re-engineering : the art of being mentally tough / N.S. Srinivasan, G. Balasubramanian.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9788132103769
- 8132103769
- 153 22
- BF311 .S673 2003eb
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 207-210) and index.
This futuristic and truly thought provoking book uses a unique methodology to discuss a range of contemporary management issues, especially those relating to organizational change and innovation. The authors have conceptualized a unique neurobiological framework which is designed to rejuvenate human ingenuity, and to help solve the overwhelming range of economic and existential problems that individuals face on a day to day basis. Written in a simple and engaging style, the authors maintain that their novel framework, based on brain processes, can play a critical role in solving problems and f.
Print version record.
Cover; Contents; Acknowledgements; Prologue; The Need for a Neurobiological Framework; Annihilation of Stress and Gene Activation; Bottom-Up Processing; Top-Down Processing (I) Problem Solving; Top-Down Processing (II) Differentiation and Innovation; Passive ProcessingThe Art of Being Mentally Tough [ABMT]; Questionnaire; Epilogue; Appendix; Glossary; Select Bibliography; Index; About the Authors
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