Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9780674039650
- 0674039653
- Universities and colleges -- United States -- Marketing
- Education, Higher -- Public relations -- United States
- Universities and colleges
- Universities
- United States
- Enseignement supérieur -- Relations publiques -- États-Unis
- Universités
- EDUCATION -- Higher
- Universities and colleges -- Marketing
- United States
- Öffentlichkeitsarbeit
- Hochschule
- Forschungstransfer
- Marketing
- Universiteiten
- Enseignement universitaire
- Marketing
- Relations publiques
- Université
- États-Unis
- Colleges and universities -- United States -- Marketing
- Higher education -- Public relations -- United States
- USA
- 378.73 22
- LB2342.8 .K57 2003eb
- 81.80
- AL 91500
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 265-314) and index.
Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning.
Print version record.
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