Strategic communication in the HIV/AIDS epidemic / Neill McKee, Jane T. Bertrand, Antje Becker-Benton.

By:

McKee, Neill

Contributor(s):

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9788132101741
813210174X
1282074873
9781282074873

Subject(s): Genre/Form:

Additional physical formats: Print version:: Strategic communication in the HIV/AIDS epidemic.DDC classification:

362.196/9792 22

LOC classification:

RA643.8 .M38 2004eb

NLM classification:

2008 A-049
WC 503.6

Other classification:

44.11

Online resources:

Click here to access online

Contents:

Cover; Contents; Acknowledgments; The Challenge of Combating HIV/AIDS; Strategic Communication in the Fight Against HIV/AIDS; Communication for Social and Behavioral Change; Reaching eaching Special Audiences; Communication for Health and Social Services; Selected Strategic Approaches; Present resent and Future Challenges for Communicators; Appendix: Resources to Keep Communication Specialists Updated; Bibliography; Index; About the Authors.

Action note:

digitized 2010 HathiTrust Digital Library committed to preserve

Summary: The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 312-332) and index.

The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T.

Print version record.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL