The cool factor : building your brand's image through partnership marketing / Del Breckenfeld.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9780470403211
- 0470403217
- 128183128X
- 9781281831286
- 6611831282
- 9786611831288
- Branding (Marketing)
- Brand name products
- Imagery (Psychology)
- Imagery, Psychotherapy
- Stratégie de marque
- Produits de marque
- Imagerie (Psychologie)
- branding
- imagery
- BUSINESS & ECONOMICS -- Advertising & Promotion
- Brand name products
- Branding (Marketing)
- Imagery (Psychology)
- Merkartikelen
- Marketing
- Beeldvorming
- Produits de marque
- Imagerie (psychologie)
- 658.8 22 22
- HF5415.1255 .B74 2009eb
- 85.40
- digitized 2010 HathiTrust Digital Library committed to preserve
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 247-254) and index.
Dedication. Acknowledgments. About the Author. Introduction. -- Chapter One. The Birth of The Cool -- a 101 Primer. -- Chapter Two. The Prime Marketing Motivators -- Too Much of a Good or bad Thing? -- Chapter Three. Expanding Your Brand's Identity-Partnership Marketing Outside of Your Core Market. -- Chapter Four. We Will, We Will, Rock You -- Marketing to the "Big Beat". -- Chapter Five. The Recoding Industry -- An Endangered Species or Emerging Opportunity for Marketing Partnerships? -- Chapter Six. Product Placement-The Inside Story of Getting Your Brand into Movies and Television. -- Chapter Seven. Event Marketing-Reaching Your Core Demo One on One. -- Chapter Eight. Charitable Causes -- Doing Good Things for the Right Reasons. -- Chapter Nine. The Celebrity Quotient -- How to Wrangle It, and How to Deal with It When You Do. -- Chapter Ten. Promotions as an Excuse to Advertise -- But We Don't Really Need an Excuse, Do We? -- Chapter Eleven. California Dreaming -The Essence of "The Cool Factor" in Partnership Marketing. -- Chapter Twelve. Putting It All Together -- Real Time Examples. -- Chapter Thirteen. The Future of Partnership Marketing-Riding the Wave of a Trend and Not to Wiping Out.
Print version record.
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Praise for The Cool Factor. "Del Breckenfeld's The Cool Factor gets the inside story on themusic business partnering with major corporations fueling their brands."--Bill Gibbons, guitarist, singer, and songwriter with the multiplatinu.
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
English.
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