Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS / edited by Piet Swanepoel, Hans Hoeken.

Includes bibliographical references and index.

Optimizing health communication in South Africa : an introduction / Hans Hoeken and Piet Swanepoel -- Planned development of culturally sensitive health promotion programs : an intervention mapping approach / Madelief G.B.C. Bertens [and others] -- Creating a climate of safer sex : making efficacious action plausible / Gary R. Pettey and Richard M. Perloff -- The integrative model of behavioral prediction and message-based HIV prevention / Marco Yzer -- Health education in action in southern Africa : Soul City / Sue Goldstein, Harriet Perlman, and Caroline Jan Smith -- Promoting VCT among South African students : are we missing the message? / Piet Swanepoel [and others] -- Cultural differences in the perceptions of fear and efficacy in South Africa / Carel Jansen [and others] -- The effect of language style in message-based HIV prevention / Elvis Saal -- Visual health communication : why and how do literate and low literate South Africans differ in their understanding of visual health messages? / Alfons Maes, Karen Foesenek, and Hanneke Hoogwegt.

The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience's characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, w.

Print version record.

English.

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