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			What's in a name? : advertising and the concept of brands / by John Philip Jones and Jan S. Slater. by Jones, John Philip Slater, Jan Edition: 2nd ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, ©2003 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The cool factor : building your brand's image through partnership marketing / Del Breckenfeld. by Breckenfeld, Del, 1949- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, ©2009 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)

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