The evolution of consumption : theories and practices / edited by Marina Bianchi.

Includes bibliographical references.

From Carl Menger's theory of goods to an evolutionary approach to consumer behaviour / Wilhelm Ruprecht -- What should I do? (Or why consumer theory should focus on time-use and activities, rather than on commodities / Ian Steedman -- Idiosyncratic learning, creative consumption and well-being / Marina Di Giancinto, Francesco Ferrante -- A Shacklean approach to the demand for movies / John Sedgwick -- The evolution of entertainment consumption and the emergence of cinema, 1890-1940 / Gerben Bakker -- Cinema and TV : an empirical investigation of Italian consumers / Andrea Sisto, Roberto Zanola -- Smoke signals : adolescent smoking and school continuation / Philip J. Cook, Rebecca Hutchinson -- Fashion, growth and welfare : an evolutionary approach / Andreas Chai, Peter E. Earl, Jason Potts -- Fashion : why people like it and theorists do not / Luciano Andreozzi, Marina Bianchi -- Does context matter more for some goods than others? / Robert H. Frank.

Print version record.

The theory of consumer choice fills the opening chapters of any micro-economic textbook. Yet, surprisingly, this position of privilege has not translated into a flourishing of economic research that is comparable to what has happened in other branches of economic reasoning. Starting with Menger, the Austrian economic tradition has always shifted the focus of attention from the problem of equilibrium to that of social order, to the evolution of norms, institutions and practices that favor social cooperation and coordination. Within this tradition competition and markets are not viewed as states.

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