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			The hard sell : the ins and outs of political advertising / Dee Madigan. by Madigan, Dee [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Carlton, Vic. : Melbourne University Publishing, 2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			A new beginning : a textual frame analysis of the political campaign film / Joanne Morreale. by Morreale, Joanne, 1956- Series: SUNY series in speech communication Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Albany : State University of New York Press, ©1991 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit. by Benoit, William L Series: Praeger series in political communication Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Westport, Conn. : Praeger, 1999 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Do political campaigns matter? : campaign effects in elections and referendums / David M. Farrell and Rüdiger Schmitt-Beck. by Farrell, David M, 1960- Schmitt-Beck, Rüdiger Series: Routledge/ECPR studies in European political science ; 25. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2002 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Röemmele. by Klingemann, Hans-Dieter [editor.] Römmele, Andrea, 1967- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London ; Thousands Oaks : SAGE, 2002 Other title: Public information campaigns and opinion research Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Political campaigning in referendums : framing the referendum issue / Claes H. de Vreese and Holli A. Semetko. by Vreese, C. H. de (Claes Holger), 1974- Semetko, Holli A Series: Routledge research in political communication Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London : Routledge, ©2004 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Political communication in a new era : a cross-national perspective / edited by Philippe J. Maarek and Gadi Wolfsfeld. by Maarek, Philippe J Wolfsfeld, Gadi International Political Science Association. Political Communication Research Committee Series: Routledge research in cultural and media studies ; 10. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London : Routledge, 2003 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Going dirty : the art of negative campaigning / David Mark. by Mark, David, 1973- Edition: Updated ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Lanham, Md. : Rowman & Littlefield, ©2009 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano. by Abrajano, Marisa, 1977- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Stanford, Calif. : Stanford University Press, ©2010 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The SAGE handbook of political advertising / editors, Lynda Lee Kaid, Christina Holtz-Bacha. by Kaid, Lynda Lee Holtz-Bacha, Christina Sage Publications Sage eReference (Online service) Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : SAGE Publications, ©2006 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz. by Ridout, Travis N, 1974- Franz, Michael M, 1976- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Philadelphia : Temple University Press, 2011 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Television advertising in Canadian elections : the attack mode, 1993 / Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter C. Soderlund, Kai Hildebrandt, editors. by Romanow, Walter I, 1924- [editor,, author.] Repentigny, Michel de [editor,, author.] Cunningham, Stanley B, 1934- [editor,, author.] Soderlund, Walter C [editor,, author.] Hildebrandt, Kai [editor,, author.] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Waterloo, Ontario : Wilfrid Laurier University Press, 2006, ©1999 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Empire of Direct Mail : How Conservative Marketing Persuaded Voters and Transformed the Grassroots / Takahito Moriyama. by Moriyama, Takahito [author.] Project Muse [distributor] Series: Book collections on Project MUSE Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Lawrence, Kansas : University Press of Kansas, [2022]Manufacturer: Baltimore, Md. : Project MUSE, 2022Copyright date: ©[2022] Online resources: Full text available: Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)