Permanent waves : the making of the American beauty shop / Julie A. Willett.

Includes bibliographical references (pages 235-243) and index.

Print version record.

Cover Page; Title Page; Copyright Page; Dedication; Contents; List of Illustrations; Acknowledgments; Introduction; 1. Getting to the Roots of the Industry; 2. Beauty School Promises and Shop Floor Practices; 3. Blue Eagles, Neighborhood Shops, and the Making of a Profession; 4. "Growing Faster Than the Dark Roots on a Platinum Blonde": The Golden Years of the Neighborhood Shop; 5. Afros, Cornrows, and Jesus Hair: Corporate America, the Ethnic Market, and the Struggle over Professionalism; Conclusion; Notes; Bibliography; Index; About the Author.

Throughout the twentieth century, beauty shops have been places where women could enjoy the company of other women, exchange information, and share secrets. The female equivalent of barbershops, they have been institutions vital to community formation and social change. But while the beauty shop created community, it also reflected the racial segregation that has so profoundly shaped American society. Links between style, race, and identity were so intertwined that for much of the beauty shop's history, black and white hairdressing industries were largely separate entities with separate con.

English.

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