Stated choice methods : analysis and applications / Jordan J. Louviere, David A. Hensher, Joffre D. Swait, with a contribution by Wiktor Adamowicz.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 0511011725
- 9780511011726
- 0511031076
- 9780511031076
- 0511151616
- 9780511151613
- 0511046324
- 9780511046322
- 9780511753831
- 0511753837
- 9780521782753
- 0521782759
- 0521788307
- 9780521788304
- Consumer behavior -- Mathematical models
- Decision making -- Mathematical models
- Decision Support Techniques
- Consommateurs -- Comportement -- Modèles mathématiques
- Prise de décision -- Modèles mathématiques
- BUSINESS & ECONOMICS -- Consumer Behavior
- Consumer behavior -- Mathematical models
- Decision making -- Mathematical models
- Besliskunde
- Consumentengedrag
- Wiskundige modellen
- CONSUMIDOR
- COMPORTAMENTO DO CONSUMIDOR
- MODELOS MATEMÁTICOS
- 658.8/342 21
- HF5415.32 .L687 2000eb
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 382-398) and index.
Print version record.
Preliminaries; Contents; Figures; Tables; Acknowledgements; 1 Choosing as a way of life; 2 Introduction to stated preference models and methods; 3 Choosing a choice model; 4 Experimental design; 5 Design of choice experiments; 6 Relaxing the IID assumption -- introducing variants of the MNL model; 7 Complex non-IID multiple choice designs; 8 Combining sources of preference data; 9 Implementing SP choice behaviour projects; 10 Marketing case studies; 11 Transportation case studies; 12 Environmental valuation case studies; 13 Cross validity and external validity of SP models; References; Index.
This graduate and practitioner guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods. The authors show how these methods can be implemented, from experimental design to econometric modelling, and also combined with revealed preference (RP) data. The book also presents an update of econometric approaches to choice modelling.
English.
Purchased with a license for 1 simultaneous UFV user.
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