Consuming pleasures : active audiences and serial fictions from Dickens to soap opera / Jennifer Hayward.

Includes bibliographical references (pages 207-215) and index.

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Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 Mutual Friends: The Development of the Mass Serial; Nineteenth-Century Readers of Serial Fiction; Case Study: Our Mutual Friend; Reviewers as Readers; ""There was no such thing as I"": The Narrative Preoccupations of Serial Fiction; 2 Terry's Expert Readers: The Rise of the Continuity Comic; ""Streamline your mind"": Comic Strip Production in the Age of Ford and Taylor; Case Study: Terry and the Pirates; Active Readers and Comic Agendas; Comic Ideologies: Pinup Girls and ""Screwy Chinese""; The Decline of the Serial Strip

3 The Future of the Serial Form Audiences and Soap Opera Production; Knowledge and Power: Soap Narrative Strategies; Audiences and Power; Case Study: Redeeming the Rapist; Humor, Irony, and Self-Reflexivity; Tune In Tomorrow; Notes; Bibliography; Index;

""To be continued... "" Whether these words fall at a season-ending episode of Star Trek or a TV commercial flirtation between coffee-loving neighbors, true fans find them impossible to resist. Ever since the 1830's, when Charles Dickens's Pickwick Papers enticed a mass market for fiction, the serial has been a popular means of snaring avid audiences. Jennifer Hayward establishes serial fiction as a distinct genre -- one defined by the activities of its audience rather than by the formal qualities of the text. Ranging from installment novels, mysteries, and detective fiction of the 1800's.

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