Total exposure : controlling your company's image in the glare of the business media explosion / Gustav Carlson.
Material type:
TextPublication details: New York : American Management Assoc., ©2000.Description: 1 online resource (xi, 225 pages)Content type: - text
- computer
- online resource
- 0814424406
- 9780814424407
- Corporate image -- United States
- Public relations -- United States
- Industrial publicity -- United States
- Mass media and business -- United States
- Entreprises -- Image -- États-Unis
- Relations publiques -- États-Unis
- Publicité industrielle -- États-Unis
- Médias et affaires -- États-Unis
- BUSINESS & ECONOMICS -- Public Relations
- Corporate image
- Industrial publicity
- Mass media and business
- Public relations
- United States
- 659.2 21
- HD59.2 .C366 2000eb
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
|
OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes index.
The rise of the consumer-investor: a new view of corporate America -- Barbie in the boardroom: business news as entertainment -- The dumbing down of news: a talent deficit grows -- Filling the space: the credibility vacuum -- Gen-X journalism: the mouse that roared -- The "me" media: online's darker side -- The reluctant media darling: lessons from Wall Street -- Who's out there? the media's audiences are your customers -- The kid in the candy store: overcoming the temptations of plenty -- Above the clatter: what to say and who should say it -- Know the enemy: the chink in the PR armor -- Hitting the iceberg: adding media to your crisis plan.
Print version record.
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
There are no comments on this title.