The entrepreneurial engineer : starting your own high-tech company / R. Wayne Fields.

By:

Fields, R. W. (R. Wayne)

Material type: Text

TextSeries: Artech House technology management and professional development libraryPublication details: Boston, Mass. : Artech House, 1999.Description: 1 online resource (xix, 332 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1580532357
9781580532358

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Entrepreneurial engineer.DDC classification:

620/.0068 21

LOC classification:

TA190 .F55 1999eb

Online resources:

Click here to access online

Contents:

pt. I. Overview of Business Development-- A View of the Overall Process -- Success Factors -- The Stages of Business Development -- pt. II. Professional Planning and Funding -- The Concept -- Strategic and Tactical Planning -- The Business Plan -- Funding -- pt. III. Product Design and Launch -- Research and Development Stage -- Design Stage -- Launch Preparation Stage -- Product Introduction Stage -- pt. IV. Building Long-Term Value -- Stabilization and Growth -- Control: Making It Really Happen -- Final Overview -- App. A. The Formal Business Plan -- App. B. War Story: All the Right Stuff.

Action note:

digitized 2010 HathiTrust Digital Library committed to preserve

Summary: If you're a skilled engineer or manager with creative product ideas but limited knowledge of how to actually start building a company around your ideas, this is the resource for you. In it you get practical insights, tools, objectives, strategies, and actions you can apply to any stage of your project ... from your initial idea to the all-important question of profitability. The emphasis is on practical business development principles for the small, sub-venture capital project. The ever-pressing issue of funding is shown as a manageable hurdle and you're shown how to structure and develop your business so as to attract potential investors. The critical role of marketing is also explained and you learn practical, theoretically sound approaches for bringing your product to market. -- Provided by publisher.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

If you're a skilled engineer or manager with creative product ideas but limited knowledge of how to actually start building a company around your ideas, this is the resource for you. In it you get practical insights, tools, objectives, strategies, and actions you can apply to any stage of your project ... from your initial idea to the all-important question of profitability. The emphasis is on practical business development principles for the small, sub-venture capital project. The ever-pressing issue of funding is shown as a manageable hurdle and you're shown how to structure and develop your business so as to attract potential investors. The critical role of marketing is also explained and you learn practical, theoretically sound approaches for bringing your product to market. -- Provided by publisher.

Print version record.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL

English.

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