The active consumer : novelty and surprise in consumer choice / edited by Marina Bianchi.

Includes bibliographical references and index.

Part I. The Hedonics of Taste : Utility, Novelty and Change -- Choice without utility? Some reflections on the loose foundations of standard consumer theory / Fabio Ranchetti -- Economic change, choice and innovation in consumtion / Davide Gualerzi -- Taste for novelty and novel tastes : The role of human agency in consumption / Marina Bianchi -- Part II. Consumers as Producers and Problem Solvers : Consumption Capabilities -- Cognition and innovation / Brian J. Loasby -- The organization of consumption / Richard N. Langlois and Metin M. Cosgel -- Consumer goals as journeys into the unknown / Peter E. Earl -- Part III. Adoption and Diffusion of New Goods : Illustrative Analyses -- Work and the sirens of consumption in eighteenth-century London / Hans-Joachim Voth -- Silk purses out of sows' ears : Mass rarefaction of consumption and the emerging consumer-collector / Guido Guerzoni and Gabriele Troilo -- Novelty, imitation and habit formation in a Scitovskian model of consumption / S. Abu Turab Rizvi and Rajiv Sethi -- Part IV. Consumption and Communication -- Consumption in postmodernity : Social structuration and the construction of the self / Liisa Uusitalo -- On the consumption of sign / Michael Hutter.

Print version record.

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