Fighting visibility : sports media and female athletes in the UFC / Jennifer McClearen.
Material type: TextSeries: Studies in sports mediaPublisher: Urbana : University of Illinois Press, [2021]Description: 1 online resource (xii, 211 pages) : color illustrationsContent type:- text
- computer
- online resource
- 9780252052637
- 0252052633
- Sports media and female athletes in the Ultimate Fighting Championship
- UFC (Mixed martial arts event)
- UFC (Mixed martial arts event)
- Mass media and sports
- Women in mass media
- Mass media and women
- Women martial artists
- Mixed martial arts
- Feminism and sports
- Discrimination in sports
- Women in popular culture -- 20th century
- Médias et sports
- Femmes dans les médias
- Médias et femmes
- Pratiquantes des arts martiaux
- Arts martiaux mixtes
- Féminisme et sports
- Discrimination dans les sports
- Femmes dans la culture populaire -- 20e siècle
- SPORTS & RECREATION -- General
- Discrimination in sports
- Feminism and sports
- Mass media and sports
- Mass media and women
- Mixed martial arts
- Women in mass media
- Women in popular culture
- Women martial artists
- 1900-1999
- 306.4/83 23
- GV742 .M26 2021
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Electronic-Books | OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Introduction: Visibility and difference in the UFC -- Developing a millennial sports media brand -- Affect and the Rousey effect -- Gendering the American Dream -- The labor of visibility on social media -- The fight for labor equity -- Coda: On love and violence.
"Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference-whether gender, racial, ethnic, or sexual-to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand-and the ways women paid the price for success"-- Provided by publisher
Online resource; title from digital title page (viewed on April 23, 2021).
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