Generations Z in Europe : inputs, insights and implications / edited by Christian Scholz, Anne Rennig.

Description based on online resource, title from digital title page (viewed on August 10, 2020).

Front Cover; Generations Z In Europe: Inputs, Insights and Implications; Copyright Page; Contents; About the Contributors; Series Editor Foreword; Preface; The Generations Z in Europe -- An Introduction; 1. Raising a Question; 2. Looking at the New Dynamics of Europe; 3. Understanding the Logic of 'Generations'; 3.1. How 'Generations' Evolve; 3.2. Which Generations Exist?; 3.2.1. Five Generations; 3.2.2. The Age Cohort Effect; 3.2.3. The Relevance of Time Spans; 3.3. How Different Is Generation Z?; 4. Converging to a Global Generation Z?; 4.1. The Underlying Logic; 4.2. The Normative Power

4.3. The Basic Flaws5. Asking a Different Question; 5.1. Why Convergence Should Be Challenged; 5.2. Why Europe Is Fascinating by Being Different; 5.2.1. Information Technology; 5.2.2. Context; 5.2.3. Values; 5.2.4. Multiculturality; 5.3. Why an Analogy Can Help; 6. Searching for Generations in Europe; 6.1. Qualitative Research; 6.1.1. The Guiding Beliefs; 6.1.2. The Academy of Management; 6.2. Quantitative Research; 6.2.1. Central Europe (GenZPanel); 6.2.2. South-eastern Europe (Friedrich-Ebert-Stiftung); 7. Asking Questions About Generation Z in Europe; 7.1. Immigration into Generation Z

7.2. Nationalism within Generation Z7.3. Unfair Behaviour against Generation Z; 7.4. Unfair Behaviour of Generation Z; 7.5. Social Media at the Tipping Point for Generation Z; 8. Following the Zeitgeist of Generations Z in Europe; References; Input: What Great Thinkers Would Let Us Know; How Karl Mannheim Would Have Talked to Us about Generation Z; What Are Generations?; Mistakes in Dealing with Generation Z; Lesson #1: Don't Mix Up 'Generation Z' with 'Being Young'; Lesson #2: Don't See Generation Z as Gemeinschaft; Lesson #3: Don't Deal with Generation Z Just in a Descriptive Mode

Suggestions for Dealing with Generation ZSuggestion #1: Use Stratification; Suggestion #2: Search for First Impressions and Constructions; Suggestion #3: Go for Culture, Not for Mechanics; A Final Word on Generation Z; How McLuhan Would Have Talked to Us: The Extension of Generation in the Global Village; The Global Village Has Come True; How Luhmann Would Have Talked to Us: Generations Z as Unique Subsystem; How Baudrillard Would Have Talked to Us: Generation Z and the Hyperreal World; A Literary Voice: How Romain Rolland Would Have Talked to Us

How Berger and Luckmann Would Have Talked to UsHow Zygmunt Bauman Would Have Talked to Us about Generation Z. Total Flexibility Without the Nostalgia of Solidity; About Generation Itself as a Radical Social Change -- A Chapter Not Written by Julián Marías Aguilera; Generation Z and the End of Culture -- An Article Never Written by Neil Postman; Insights: What the Experts Tell Us; Generation Z in Spain: Digital Socialisation and Intellectual Capital; 1. Situation; 1.1. History; 1.2. Culture; 1.3. Demographics; 1.4. Economic Situation; 1.5. Education; 1.6. Political System

1.7. Conflicts and Tensions

Generations Z in Europebrings together differing geographic perspectives from a range of researchers to present a fascinating picture of the contemporary reality for 'Gen-Z' workers from nine European countries. The findings will help readers understand the diversity of issues and commonalities for this new part of the global workforce.

Includes bibliographical references and index.

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