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			Microsoft dynamics CRM 2011 scripting cookbook / Nocilae Tarla. by Tarla, Nicolae Series: Quick answers to common problems Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Birmingham : Packt Pub., 2013 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Commodifying everything : relationships of the market / edited by Susan Strasser. by Strasser, Susan, 1948- Series: Hagley perspectives on business and culture Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2003 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan. by Ramaswamy, Venkatram [author.] Ozcan, Kerimcan, 1971- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2014]Copyright date: ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Customer-centric marketing : supporting sustainability in the digital age / Neil Richardson, Jon James and Neil Kelley. by Richardson, Neil Andre Asselbroug Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			A new paradigm in marketing-- the service dominant logic : academia's reactions to the theory of Vargo and Lusch / Christina Weißenfels. by Weißenfels, Christina [author.] Series: Anchor compact Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hamburg : Anchor Academic Publishing, 2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			On purpose : delivering a branded customer experience people love / Shaun Smith, Andy Milligan. by Smith, Shaun [author.] Milligan, Andy [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The Librarian's nitty-gritty guide to content marketing / Laura Solomon. by Solomon, Laura, 1967- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chicago : ALA Editions, An imprint of the American Library Association, 2016 Other title: Content marketing Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by MacInnis, Deborah J Park, C. Whan Priester, Joseph W Society for Consumer Psychology Series: Advertising and consumer psychology Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez. by Lopez, Santiago Series: Series in business & finance Material type: Text; Format: available online ; Literary form: Not fiction Language: English Original language: Spanish Copyright date: ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Salesforce CRM : the definitive admin handbook : build, configure, and customize salesforce CRM and mobile solutions / Paul Goodey. by Goodey, Paul (computer software developer) [author.] Edition: Fifth edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: General; Publisher: Birmingham : Packt Publishing, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Amazon : managing extraordinarysuccess in 5-d value / Benjamin Wall. by Wall, Benjamin [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Morgan James Publishing, [2019]Copyright date: ©2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Proactive selling : control the process--win the sale / William "Skip" Miller. by Miller, William, 1955- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : AMACOM, ©2003 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Managing customer relationships on the internet / edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma. by Lindstrand, Angelika Johanson, Jan, 1934- Sharma, Dharma Deo Series: International business and management series ; 18. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Elsevier, 2006 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Introduction to relationship selling : reaching the top one percent of your field / Jim Cathcart. by Cathcart, Jim Series: Cathcart, Jim, Relationship selling series ; Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, Mass. : Acanthus Pub., ©2007 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Finding the buyer : how to reach those who want what you've got / Jim Cathcart. by Cathcart, Jim Series: Relationship selling series Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Boston, Mass. : Acanthus Pub., ©2007 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Customer value investment : formula for sustained business success / Gautam Mahajan. by Mahajan, Gautam, 1946- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2007 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The connectors : how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski. by Kuzmeski, Maribeth Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, ©2009 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Relationship marketing : theory and practice / edited by Francis Buttle. by Buttle, Francis Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London : Chapman, ©1996 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert. by Woodside, Arch G Golfetto, Francesca Gibbert, Michael Series: Advances in business marketing & purchasing ; v. 14. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: [Bingley, Eng.] : Emerald JAI, 2008 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Managing Market Relationships : Methodological and Empirical Insights. by Lindgreen, Adam Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Farnham : Ashgate Pub., 2008 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)