Language, media and economy in virtual and real life : new perspectives / edited by Paola Cotticelli Kurras and Alfredo Rizza.
Material type:
TextPublisher: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018Description: 1 online resource (1 volume)Content type: - text
- computer
- online resource
- 9781527521452
- 1527521451
- Economics -- Language
- Économie politique -- Langage
- Historical & comparative linguistics
- Semiotics -- semiology
- Advertising & society
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Economics -- Language
- Markenname
- Marketing
- Werbung
- Wirtschaftssprache
- 658.8/27 23
- HB62 .L36 2018eb
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Print version record.
Includes bibliographical references.
Intro; Contents; Preface; Part I: Names in their Context; Multimodal Representations of Brand Names in a Literary Context; A City called Otto; From Siberia -- with a smile; Internet Name Contests as a New Means of Advertising Name Invention in Russia; The Integration of the Brand Name in the Advertising Text; Part II: Names as Markers of National/Cultural/Regional Identity; The Rhetoric of Pseudonyms in Virtual Language; What is "Europe" and "European"?; "Following in the footsteps of names"; Advertising African Coffee; Non-trivial Urbanonyms in Moscow Commercial Space
Lexis with Ethnocultural Semantic Components in Moscow Restaurant NamingPart III: Linguistic Features and Strategies of Names; L'economia filtrata dal linguaggio politico. Dal funzionalismo organico della Prima Repubblica al popular chic; Bank Names and Success; From Reaganomics to Renzinomics; A New Subcategory in Commercial Proper Names; Naming and Marketing a Job Coaching Firm; Car Nicknames and their Relation to the Brand; Current Trends in Naming Romanian Travel Agencies; "Oh Lord, won't you buy me a Mercedes Benz?" Brand Names in Lyrics and Music Videos; Contributors
This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of ""names in the economy"" this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages.
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