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Supermarket USA : food and power in the Cold War farms race / Shane Hamilton.

By: Material type: TextTextPublisher: New Haven : Yale University Press, [2018]Description: 1 online resource (x, 277 pages) : illustrations, mapsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780300240849
  • 0300240848
Subject(s): Genre/Form: Additional physical formats: Print version:: Supermarket USA.DDC classification:
  • 381/.456413009730904 23
LOC classification:
  • HF5469.23.U62 H36 2018
Online resources:
Contents:
Cover; Half Title; Title; Copyright; Dedication; Contents; Acknowledgments; Introduction; 1 Machines for Selling; 2 The Farms Race Begins; 3 Supermercado USA; 4 Socialist Supermarkets and "Peaceful Competition"; 5 Food Chains and Free Enterprise; 6 Food Power and the Global Supermarket; Epilogue; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z
Summary: America fought the Cold War in part through supermarkets--and the food economy pioneered then has helped shape the way we eat today Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold War, and how that has shaped our current food system. The widespread appeal of supermarkets as weapons of free enterprise contributed to a "farms race" between the United States and the Soviet Union, as the superpowers vied to show that their contrasting approaches to food production and distribution were best suited to an abundant future. In the aftermath of the Cold War, U.S. food power was transformed into a global system of market power, laying the groundwork for the emergence of our contemporary world, in which transnational supermarkets operate as powerful institutions in a global food economy
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Item type Home library Collection Call number Materials specified Status Date due Barcode
Electronic-Books Electronic-Books OPJGU Sonepat- Campus E-Books EBSCO Available

Includes bibliographical references and index.

Online resource; title from digital title page (viewed on September 10, 2018).

Cover; Half Title; Title; Copyright; Dedication; Contents; Acknowledgments; Introduction; 1 Machines for Selling; 2 The Farms Race Begins; 3 Supermercado USA; 4 Socialist Supermarkets and "Peaceful Competition"; 5 Food Chains and Free Enterprise; 6 Food Power and the Global Supermarket; Epilogue; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z

America fought the Cold War in part through supermarkets--and the food economy pioneered then has helped shape the way we eat today Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold War, and how that has shaped our current food system. The widespread appeal of supermarkets as weapons of free enterprise contributed to a "farms race" between the United States and the Soviet Union, as the superpowers vied to show that their contrasting approaches to food production and distribution were best suited to an abundant future. In the aftermath of the Cold War, U.S. food power was transformed into a global system of market power, laying the groundwork for the emergence of our contemporary world, in which transnational supermarkets operate as powerful institutions in a global food economy

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