First taste of freedom : a cultural history of bicycle marketing in the United States / Robert J. Turpin.

By:

Turpin, Robert J [author.]

Material type: Text

TextSeries: Sports and entertainmentPublisher: Syracuse, New York : Syracuse University Press, 2018Copyright date: ©2018Edition: First editionDescription: 1 online resource (xiv, 287 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780815654391
0815654391

Subject(s): Genre/Form:

Additional physical formats: Print version:: First taste of freedom.DDC classification:

629.227/20688 23

LOC classification:

GV1041 .T87 2018

Online resources:

Click here to access online

Contents:

Conceptions of bicycles -- Cycling's rise and American manhood -- Automobiles and a world at war -- Cooperation and confusion -- The child consumer -- The postwar slump -- The safety of cycling -- Surviving the Great Depression -- Bicycles in the age of affluence -- High-risers and multi-geared redeemers -- Consumers as derailleurs.

Summary: "First Taste of Freedom" is a work of American cultural history focused on the bicycle market in the United States. A primary goal of the research was also to understand how the bicycle can be seen so differently in the US as opposed to other countries"-- Provided by publisher.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

"First Taste of Freedom" is a work of American cultural history focused on the bicycle market in the United States. A primary goal of the research was also to understand how the bicycle can be seen so differently in the US as opposed to other countries"-- Provided by publisher.