Who decides? : competing narratives in constructing tastes, consumption and choice / edited by Nina B. Namaste, Marta Nadales Ruiz.

Online resource; title from PDF title page (EBSCO, viewed April 4, 2018).

Includes bibliographical references.

Intro; Who Decides?: Competing Narratives in Constructing Tastes, Consumption and Choice; Copyright; Table of Contents; Introduction: Constructing Tastes, Shaping Behaviours; Part I Taste, Identity and Authenticity; Part I Introduction: Taste, Identity and Authenticity; Re-Orientalization: Confronting Asian America via the Steamed Pork Bun; Italian Food: The Pride of a People without Borders; Brunch: An Argument for American Cuisine; The Most American Daily Bread: The Rise and Fall of Wonder Bread; An Encomium of Bacalhau: The Portuguese Emblem of a Gastronomic Symphony.

The Cup of the Empire: Understanding British Identity through Tea in Victorian LiteratureBreaking Bread Online: Social Media, Photography and the Virtual Experience of Food; 'A Little Bit of Rice, a Little Bit of Fish Curry': Food Practices of Malayali Nurses in Brisbane, Australia; 'Mamakization': Measuring Social Cohesion in Malaysian Iconic Eateries; Part II Food Discourses: Perceptions, Control and Othering; Part II Introduction: Food Discourses: Perceptions, Control and Othering.

Understanding New Food Technologies and Trust in Food: Framing Analysis of Food Additives and Food Radiation (1960-1995)'To Master Your Body as Much as Your Mind': Control of Eating Behaviours for Brazilian and Spanish Young Women; Talking Food, Talking Race: Food Storytelling in a Californian Ethnoburb.

Who Decides? Competing Narratives in Constructing Tastes, Consumption and Choice explores how tastes are shaped, formed, delineated and acted upon by normalising socio-cultural processes, and, in some instances, how those very processes are actively resisted and renegotiated.

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