The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan.
Material type:
TextPublisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]Copyright date: ©2018Description: 1 online resource (viii, 280 pages)Content type: - text
- computer
- online resource
- 9781503606425
- 1503606422
- Pairing the market with the planet
- 658.8/02 23
- HF5413 .D45 2018
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
|
OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion: Reaching the convenient environmentalist.
We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies.
Online resource; title from digital title page (viewed on June 20, 2018).
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
There are no comments on this title.