Haier purpose : the real story of China's first global super company.

By:

Yong, Hu

Contributor(s):

Material type: Text

TextPublication details: Oxford : Infinite Ideas Ltd, 2017.Description: 1 online resource (229 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781910902417
1910902411

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Haier purpose : The real story of China's first global super company.DDC classification:

338.47621381

LOC classification:

HD9971.5.E543

Online resources:

Click here to access online

Contents:

Cover; Half title ; Title page ; Copyright ; Contents ; Preface: A letter to makers ; Introduction ; 1. Before Haier (1978-1983) ; 2. The birth of Haier (1984-1991); 3. Haier's diversification (1992-1998) ; 4. Haier's internationalization (1998-2005) ; 5. Haier's globalization (2005-2012) ; 6. Networked Haier (2012-present).

Summary: For the first time the story that is taught in business schools around the world is told from the inside. Haier purpose is a comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Print version record.

For the first time the story that is taught in business schools around the world is told from the inside. Haier purpose is a comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today.

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