Haier purpose : the real story of China's first global super company.
Material type: TextPublication details: Oxford : Infinite Ideas Ltd, 2017.Description: 1 online resource (229 pages)Content type:- text
- computer
- online resource
- 9781910902417
- 1910902411
- 338.47621381
- HD9971.5.E543
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Electronic-Books | OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Print version record.
Cover; Half title ; Title page ; Copyright ; Contents ; Preface: A letter to makers ; Introduction ; 1. Before Haier (1978-1983) ; 2. The birth of Haier (1984-1991); 3. Haier's diversification (1992-1998) ; 4. Haier's internationalization (1998-2005) ; 5. Haier's globalization (2005-2012) ; 6. Networked Haier (2012-present).
For the first time the story that is taught in business schools around the world is told from the inside. Haier purpose is a comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today.
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
There are no comments on this title.