Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9780692845936
- 0692845933
- Marketing research -- Statistical methods -- Handbooks, manuals, etc
- Scaling (Social sciences) -- Handbooks, manuals, etc
- Marketing -- Recherche -- Méthodes statistiques -- Guides, manuels, etc
- Construction d'une échelle (Sciences sociales) -- Guides, manuels, etc
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Marketing research -- Statistical methods
- Scaling (Social sciences)
- 658.8/3028 23
- HF5415.3 B78 2017eb
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Online resource; title from electronic title page (ProQuest Ebook Central, viewed November 1, 2017).
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
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