Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK.

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Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK; Acknowledgements; Table of Contents; Table of figures; Abstract; 1. Introduction; 1.1 The Purpose of this Research; 1.2 Structure of this Research; 1.3 Research Questions; 1.4 Research Objectives; 1.5 Company Background; 2. Literature Review; 2.1 Overview; 2.2 Relevant Literature; 2.2.1 Customer Satisfaction and Dissatisfaction; 2.2.2 Customer's Expectation; 2.2.3 Customer's Perception; 2.2.4 Consumer Behaviour Influences; 2.2.5 Consumer Decision Making.

2.2.6 Previous Research on Consumer Behaviour within the Catering Industry2.2.7 Service Quality; 2.2.8 Conceptual Framework; 2.3 Conclusion of the Literature Review; 3. Research Methodology; 3.1 Overview; 3.2 Research Process; 3.3 Research Design; 3.3.1 Research Philosophy; 3.3.2 Research Approaches; 3.3.3 Types of Studies; 3.3.4 Research Strategies; 3.3.5 Time Horizons; 3.3.6 Techniques and Procedures; 3.4 Primary Data Collection Process; 3.4.1 Sampling; 3.5 Validity; 3.6 Reliability; 3.7 Generalizability; 3.8 Ethical Issues; 3.9 Limitations; 4. Findings, Interpretation and Discussion.

4.1 Pilot Test Findings4.1.1 Negative Critique, Question 5; 4.1.2 Negative Critique, Questions 6-8; 4.1.3 Positive Critique; 4.2 Findings, Interpretation and Discussion; 4.2.1 General -- Questions 1-3; 4.2.2 Consumer Behaviour Service Quality -- Question 4; 4.2.3 Consumer Behaviour Decision Making -- Question 5; 4.2.4. Consumer Behaviour Taxes -- Question 5; 4.2.5 Starbucks -- Questions 6-9; 4.2.6 Association -- Question 9; 5. Conclusion; 5.1 Conclusion for the Researcher; 6. Recommendations; References; Appendices; Appendix 1 -- Questionnaire for the primary research.

Appendix 2 -- Findings from the primary researchAppendix 3 -- Ethics List.

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