Consumer behavior buying, having, and being

By:

Material type: Text

TextPublication details: Noida Pearson 2020Edition: 13thDescription: xix,716p. illustrations 29 cmISBN:

9789389552430

Subject(s):

Consumer behavior

DDC classification:

658.8342 23 SO-C

Contents:

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.8342 SO-C (Browse shelf(Opens below))	Not For Loan		145356
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.8342 SO-C (Browse shelf(Opens below))	Checked out	04/04/2024	145357
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.8342 SO-C (Browse shelf(Opens below))	Available		145358

Includes bibliographical references and indexes.

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