The battle for hearts and minds in the high north : the USIA and American Cold War propaganda in Sweden, 1952-1969 / by Mikael Nilsson.

"Mikael Nilsson offers a detailed and groundbreaking analysis of how the United States Information Agency (USIA) conducted its wide-ranging propaganda campaign in Sweden during the Cold War, 1952-1969. The USIA placed propaganda in the Swedish press, radio, and television as well as schools and universities and established connections to labour leaders, government officials, and journalists. The book also details how the U.S. military financed research at Swedish universities. Nilsson shows how Swedish journalists, scientists, and government officials assisted the USIA in its propaganda efforts--i.e., co-produced U.S. hegemony in Sweden. The book highlights both the width and the limits of USIA's propaganda and also relates this theme to Swedish security policy and the secret military cooperation between Sweden and the United States"--Provided by publisher.

Includes bibliographical references.

Introduction: Analytical framework : hegemony and how to define it -- American propaganda and the working class : the USIA and the Swedish union and labour movement -- Freedom from the press? : the Americans, lo, and the closing of Stockholms-Tidningen -- American propaganda and the opinion-makers, part I : the placement of USIA articles in the Swedish press -- American Propaganda and the Opinion-Makers, part II : The USIA and the Swedish Radio and Television -- American Propaganda and the Swedish Educational Sector, Part I : the Fulbright Program, Cultural Exchanges, and Research Funding -- American Propaganda and the Swedish Educational Sector, part II : the USIA, Academic Exchanges, and American Studies in Sweden -- Conclusions: How the Swedish Hearts and Minds were Won by American Propagandists.

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