Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal.
Material type:
TextSeries: Marketing science seriesPublisher: London ; Philadelphia : Kogan Page, 2016Copyright date: ©2016Description: 1 online resource (xxvi, 203 pages) : illustrations, mapsContent type: - text
- computer
- online resource
- 9780749473839
- 0749473835
- Marketing research
- Geodemographics
- Consumers -- Research
- Marketing -- Recherche
- Consommateurs -- Recherche
- Mathematical Modelling
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Consumers -- Research
- Geodemographics
- Marketing research
- 658.4/3 23
- HF5415.2 .L48 2016eb
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
|
OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
An overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future.
Print version record.
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