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			Practical text analytics : interpreting text and unstructured data for business intelligence / Steven Struhl. by Struhl, Steven M [author.] Series: Marketing science series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, UK ; Philadelphia, PA : Kogan Page, 2015 Other title: Interpreting text and unstructured data for business intelligence Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal. by Leventhal, Barry [author.] Series: Marketing science series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2016Copyright date: ©2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Creativity and data marketing : a practical guide to data innovation / Becky Wang. by Wang, Becky [author.] Series: Marketing science series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London : Kogan Page, 2017 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)

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