Designing fictions : literature confronts advertising / Michael L. Ross.
Material type:
TextPublisher: Montreal & Kingston ; London ; Ithaca : McGill-Queen's University Press, 2015Description: 1 online resourceContent type: - text
- computer
- online resource
- 9780773583979
- 0773583971
- 9780773583986
- 077358398X
- 820.9/355 23
- PN56.A284 R67 2015eb
- cci1icc
- coll13
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Prologue -- From Marner to Gatsby: Literature, Advertising, Commodity Culture -- 1 -- Introduction: Baudrillard's Dream -- 2 -- Henry James and H.G. Wells: The Seductions of Advertising -- 3 -- Battles of the Bookshops: Christopher Morley and George Orwell -- 4 -- Radio Days: Wakeman's The Hucksters and Wouk's Aurora Dawn -- 5 -- Doors of (Mis)Perception: Margaret Atwood's The Edible Woman -- 6 -- Creative Creatives: Blake Morrison's South of the River and Joshua Ferris';s Then We Came to the End -- 7 -- Enjoy the Best America Has to Offer: Mad Men as National Brand -- Epilogue -- The Price of Enchantment.
From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.
English.
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